profesorbaker:

Dr. Danah Boyd: “Activists (and brand marketers) everywhere are in awe of what appears to be a magical campaign that came out of nowhere. But there’s more than meets the eye here.”

Originally posted on Social Media Collective:

To many people unfamiliar with Invisible Children, the Kony 2012 campaign looked like a brilliant example of “viral” media spread. The center of the campaign is a compelling 30-minute film where a father talks to his son about the evil practices of the Ugandan war lord Joseph Kony. The father makes it clear that his number one goal is to make Kony a household name in order to “raise support for his arrest and set a precedent for international justice.” In the days that followed, critics stepped up and critiqued the simplistic narrative (and colonial rhetoric) put forward by Invisible Children. (If you haven’t read it, I strongly recommend Ethan Zuckerman’s “Unpacking Kony 2012.”) Yet, what about the media campaign itself? Activists (and brand marketers) everywhere are in awe of what appears to be a magical campaign that came out of nowhere. But there’s more than meets the eye…

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About profesorbaker

Thomas Baker is the Past-President of TESOL Chile (2010-2011). He enjoys writing about a wide variety of topics. The source and inspiration for his writing comes from his family.
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