profesorbaker:

Dr. Danah Boyd: “Activists (and brand marketers) everywhere are in awe of what appears to be a magical campaign that came out of nowhere. But there’s more than meets the eye here.”

Originally posted on Social Media Collective:

To many people unfamiliar with Invisible Children, the Kony 2012 campaign looked like a brilliant example of “viral” media spread. The center of the campaign is a compelling 30-minute film where a father talks to his son about the evil practices of the Ugandan war lord Joseph Kony. The father makes it clear that his number one goal is to make Kony a household name in order to “raise support for his arrest and set a precedent for international justice.” In the days that followed, critics stepped up and critiqued the simplistic narrative (and colonial rhetoric) put forward by Invisible Children. (If you haven’t read it, I strongly recommend Ethan Zuckerman’s “Unpacking Kony 2012.”) Yet, what about the media campaign itself? Activists (and brand marketers) everywhere are in awe of what appears to be a magical campaign that came out of nowhere. But there’s more than meets the eye…

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About profesorbaker

Thomas Baker is the Past-President of TESOL Chile (2010-2011). He is the Coordinator of the English Department at Colegio Internacional SEK in Santiago, Chile. He is the Co-Founder and Co-Organiser of EdCamp Santiago 2012 & Edcamp Chile 2013, free, participant-driven, democratic, conversation based professional development for teachers, by teachers. EdCamp Santiago 2012 was held at Universidad Mayor in Santiago. Edcamp Chile 2013 was held at Universidad UCINF. Thomas is also a member of the Advisory Board for the International Higher Education Teaching and Learning Association (HETL), where he also serves as a reviewer and as the HETL Ambassador for Chile. Thomas enjoys writing about a wide variety of topics. Thus far, he has written the following genres: romance, historical fiction, autobiographical, sports history/biography, and English Language Teaching. He has published a total of sixty one (61) books, all available on Amazon http://amzn.to/Qxmoec . The source and inspiration for his writing comes from his family, his wife Gabriela, and his son, Thomas Jerome Baker, Jr.
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